How do you soft launch a game?

Hey all!

We want to share one of the processes we go through when releasing a game!

Before we share it with the world we do lots of things, we share with it a few people, then with a group and then we share it with a country or two!

We do this to make sure it works correctly and removes issues or problems some players might face!

With the number of devices available today it’s hard to make sure any game works on the thousands of phones or tablets available!

One of the first things we do is make a Facebook page, this allows us to make people aware of the game. It’s a great tool for communicating and mobile players will always look for a Facebook page!

This is how we plan what we want to show! We do a test in the office, then we invite players to try it out and let us know what they think! Then we release it to a few countries that we have optimised for!

marekting campaign.PNG

After this we publish the game on with iOS or Android, sometimes both! After a month we apply changes the community want or need, we do this before every country we launch in. Sometimes before we launch globally!

There is a lot of work that goes into publishing video games, next time we’ll show you other things that we do before we launch each game!

Our Games

R2Games on Facebook and Twitter